This masterpiece of Brazilian TV advertising is listed among the world’s 100 best TV commercials in Bernice Kanner’s book. It’s a classic that should be watched from time to time both to be inspired by its creativity and to be reminded of it’s relevant message. Follow along with my translation right below the video.

Este homem pegou uma nação destruída, recuperou sua economia e devolveu orgulho ao seu povo.
This man took a destroyed nation, recovered its economy, and gave pride back to its people.
Em seu quatro primeiros anos de governo o número de desempregados caiu de 6 milhões para 900 mil pessoas.
In his first 4 years in government, the number of unemployed fell from 6 million to 900 thousand people.
Este homem fez o produto interno bruto crescer 102% e a renda per capita dobrar.
This man grew the gdp 102% and doubble the per capita income.
Aumentou o lucro das empresas de 175 milhões para 5 bilhões de marcos e reduziu uma hiperinflação a no máximo 25% ao ano.
Increased businesses profit from 175 million to 5 billion German Marks and reduced a hyperinflation to a maximum of 25% APR.
Este homem adorava música e pintura e, quando jovem, imaginava seguir a carreira artística.
This man loved music and painting and in his youth dreamed to pursue an artistic career.
É possível contar um monte de mentiras dizendo só a verdade.
It’s possible to tell a bunch of lies saying only the truth.
Por isso é preciso tomar muito cuidado com a informação e o jornal que você recebe.
Therefore, it is necessary to be very careful with the information and newspaper you get.
Folha de São Paulo: O jornal q mais se compra e menos se vende.
Folha de Sao Paulo: The newspaper that’s ‘most bought’ but never sold-out.*
* I’ve tried to repeat the genius Portuguese word play in English, but I don’t know if I succeeded. It means that its the best selling newspaper, but it never compromises or accept bribes to change its news.

Client: Jornal Folha de Sao Paulo
Ad Firm: W/GGK Sao Paulo
Director: Washington Olivetto
Created by: Nizan Guanaes

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